A Comprehensive 5-Step Guide

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MVP stands for "Minimum Viable Product." It's a concept from the Lean Startup methodology, developed by Eric Ries.

An MVP is the most basic version of a product (in this case, an online course) that can still effectively deliver the core value proposition or solve the main problem it's designed to address. It should offer enough value to attract early adopters (users) and provide feedback for future product development.

The main idea behind an MVP is to build, measure, and learn. It's about quickly developing a product with the minimum features required to satisfy early customers and collect validated learning about the product and its continued development. This allows for testing of business concepts with minimal resources before fully developing the final product.

In the context of an online course, your MVP might be a shorter version of the course with fewer modules or less supplementary material, but still delivers the main educational objectives and provides value to the students.

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Step 1: Understand Your Target Audience

To understand your target audience, you'll need to conduct some research:

  1. Define a customer persona: Think about who would benefit most from your course. Identify their demographics (age, gender, location), their occupation or field of study, and their interests. This will give you a basic customer persona.
  2. Identify their needs and challenges: Find out what issues or challenges your target audience faces that your course can help with. You can use surveys, online forums, social media, or direct conversations to learn more about their needs.
  3. Refine your persona: Use the insights gained to refine your customer persona. The more detailed and accurate it is, the more effectively you can tailor your course to your audience's needs.

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Step 2: Identify the Core Problem

The core problem is the main issue your course is designed to solve. Here's how to identify it:

  1. Analyse your target audience: Based on your understanding of your target audience, identify the problems or difficulties they face relevant to your course topic.